Sunday, October 30, 2005
Monday, October 17, 2005
Saturday, October 15, 2005
Wednesday, October 12, 2005
Inspirational Thoughts . . . .
Untitled Document:
Time
One of the secrets of happiness is to take time to accomplish what you have to do, then to make time to achieve what you want to do.
Remember that life is short.
Its golden moments needs hopes and memories and dreams.
When it seems like those things are lost in the shuffle, you owe it to yourself to find them again.
The days are too precious to let them slip away.
If you're working too hard, make sure it's because it's a sacrifice for a time when you're going to pay yourself back with something more important than money could ever be.
If you're losing the battle, do what it takes to win the war over who is in control of your destiny.
Find time, make time, take time.....to love, to smile, to do something rewarding and deeply personal and completely worthwhile.
Time is your fortune, and you can spend it to bring more joy to yourself and to others your whole life through.
Time is your treasure.
- J. M. Colter
Endure
Look ahead, and you will endure. The troubles and challenges you face today, will soon seem tiny and insignificant. Keep going forward, keep moving steadily toward your goals. Keep moving, and your dreams will become reality.
Every hardship you face, makes you stronger and more capable. Every setback gives you that much more determination. Every hurdle you get past, brings you that much closer to your goals.
If you look down, the ground you cover won't seem like much. Rather, look ahead. Your steps will seem light, your progress swift, and your burdens bearable.
Look ahead to where you're going. Keep in mind why you want to get there. Your dreams will pull you toward them, if you remember to let them.
-- Ralph Marston
Integrity
It is not what we eat but what we digest that makes us stron"
Happiness and success
Success is getting what you want;
happiness is wanting what you get.
- Anonymous
Power
Being powerful is like being a lady.
If you have to tell people you are, you aren't.
- Margaret Thatcher
Enthusiasm
Enthusiasm - is a reason gone mad to achieve a definite, rational objective.
Enthusiasm is inflamed by opposition, but never converted; it is the leaping lightning that blasts obstacles from its path.
Enthusiasm is the X-ray of the soul, that penetrates and reveals the invisible.
Enthusiasm is a contagion that laughs at quarantine and inoculates all who come in contact with it.
Enthusiasm is the vibrant thrill in your voice that sways the wills of others into harmony with your own.
Enthusiasm is the "philosopher's stone" that transmutes dull tasks into delightful deeds.
Enthusiasm is a magnet that draws kindred souls with irresistible force and electrifies them with the magnetism of its own resolve.
- Unknown
Trust
Trust is like an ice cube
Once it melts, it's gone.
- Anonymous
Risk
To get profit without risk, experience without danger, and reward without work is as impossible as it is to live without being born.
- A.P. Gouthey
Time
One of the secrets of happiness is to take time to accomplish what you have to do, then to make time to achieve what you want to do.
Remember that life is short.
Its golden moments needs hopes and memories and dreams.
When it seems like those things are lost in the shuffle, you owe it to yourself to find them again.
The days are too precious to let them slip away.
If you're working too hard, make sure it's because it's a sacrifice for a time when you're going to pay yourself back with something more important than money could ever be.
If you're losing the battle, do what it takes to win the war over who is in control of your destiny.
Find time, make time, take time.....to love, to smile, to do something rewarding and deeply personal and completely worthwhile.
Time is your fortune, and you can spend it to bring more joy to yourself and to others your whole life through.
Time is your treasure.
- J. M. Colter
Endure
Look ahead, and you will endure. The troubles and challenges you face today, will soon seem tiny and insignificant. Keep going forward, keep moving steadily toward your goals. Keep moving, and your dreams will become reality.
Every hardship you face, makes you stronger and more capable. Every setback gives you that much more determination. Every hurdle you get past, brings you that much closer to your goals.
If you look down, the ground you cover won't seem like much. Rather, look ahead. Your steps will seem light, your progress swift, and your burdens bearable.
Look ahead to where you're going. Keep in mind why you want to get there. Your dreams will pull you toward them, if you remember to let them.
-- Ralph Marston
Integrity
It is not what we eat but what we digest that makes us stron"
Happiness and success
Success is getting what you want;
happiness is wanting what you get.
- Anonymous
Power
Being powerful is like being a lady.
If you have to tell people you are, you aren't.
- Margaret Thatcher
Enthusiasm
Enthusiasm - is a reason gone mad to achieve a definite, rational objective.
Enthusiasm is inflamed by opposition, but never converted; it is the leaping lightning that blasts obstacles from its path.
Enthusiasm is the X-ray of the soul, that penetrates and reveals the invisible.
Enthusiasm is a contagion that laughs at quarantine and inoculates all who come in contact with it.
Enthusiasm is the vibrant thrill in your voice that sways the wills of others into harmony with your own.
Enthusiasm is the "philosopher's stone" that transmutes dull tasks into delightful deeds.
Enthusiasm is a magnet that draws kindred souls with irresistible force and electrifies them with the magnetism of its own resolve.
- Unknown
Trust
Trust is like an ice cube
Once it melts, it's gone.
- Anonymous
Risk
To get profit without risk, experience without danger, and reward without work is as impossible as it is to live without being born.
- A.P. Gouthey
Thursday, October 06, 2005
Your email list is a valuable email marketing tool
You're Only As Good As Your List...and What You Email To It
by Nancy Michaels, President, Impression Impact | April 11, 2003
Your email list is one of your most valuable assets, but building one can be a slower process than some of us might like. In this issue, our friend and marketing expert, Nancy Michaels, gives her advice on increasing your email marketing effectiveness, and recommends the top ten people who should be on your email list.
You're Only As Good As Your List...and What You Email To It
No doubt about it, there's an information flood of biblical proportions going on. Despite that, email continues to be an effective and inexpensive way to get your message to a specific market. You never want to be accused of spamming your customers or prospects. You can make your email correspondence rise to the top if you plan your strategy with the customer in mind.
Here are some suggestions:
Use a database of clients and prospects, which includes their buying patterns and personal interests.
Include meaningful information in your correspondence. For instance, an email newsletter with industry-relevant articles is more likely to be read than an email describing your latest product.
Grab the reader's attention in the first sentence and again in a postscript. That way you catch those who read only the first few lines of an email, and those who skip to the end.
Be creative with your graphics. A real estate agency where I worked promoted high-end properties by sending prospects an image of a fresh peach or a plum along with a note touting a "peach of a deal," or a "plum property."
Be consistent in your choice of logo. Everything you send, from your email to your website, should achieve instant recognition.
Offer an ongoing presence. Repetition is the key to visibility. An advertising rule-of-thumb says it takes at least six or seven impressions before a consumer associates your product or service with your advertising. Apply this to your email effort.
A client of mine does this by sending out his email newsletter twice a year, his online catalogue two more times, an e-card on Thanksgiving and another one on the anniversary of the day he started his business. His clients and prospects feel they know him better through these various communiqués.
Time your pieces to correspond with seasonal changes or holidays. A landscaper would do his emailing in February in time for spring cleanup.
Include a sense of urgency through a limited-time offer. Customers are more likely to respond if they have to do it quickly. But be sure to give them an adequate amount of time.
Track the results of your email efforts with a coupon or free offer. Date the coupons or incentives, so you can trace where customers heard about you. When someone calls, ask what prompted their inquiry. These tactics will help you know which of your direct marketing efforts are working.
You're far better off if you create your own emailing list through opt-in tags on your website, a guest book, networking and speaking engagements, etc. When you speak before a group, always ask for the names, addresses, and email addresses of members.
Before you embark on a large-scale email campaign, test the waters with smaller mailings. When you land on something that works, stick with it.
The important thing to remember about email is that when the recipient finds it valuable, you will, too.
Deciding Who Should Be On Your Email List
When you decide to launch an email-marketing campaign, don't make the mistake of limiting your missives to customers. As a business owner, you benefit by staying in touch with a wide variety of community members, organizations and associations. By keeping these contacts informed through permission-based email, you engender the goodwill that will benefit your business in countless ways.
Here are the Top 10 people who should be on your email marketing list:
The local media. Business editors and reporters are always on the lookout for interesting story ideas. By including the press on your mailing list, you may find yourself making the news.
Your clients. Remember, it's harder to gain a new customer than to hold on to an existing one.
Your banker. Without him you may not be in this business. Foster your relationship, even when you're not asking for a loan.
Investors. As with your banker, you want to keep your investors informed of what you're doing.
Vendors with whom you do business. If they're in tune with you, they will be better able to serve your needs.
Professional organizations. Share your successes and ideas with other business owners. They'll do the same for you.
Prospects. You've always got to keep numerous leads in the pipeline.
Officials in local and state government. We all need friends in high places.
Civic and community leaders. They wield a lot of influence in the neighborhood. Let them know what is important to you.
Family and friends. Without them, where would you be?
Nancy Michaels, president of Impression Impact, provides a unique and off-the-wall perspective to corporations, small businesses, and franchises interested in attracting and retaining customers for life. She can be reached at: nmichaels@impressionimpact.com. Sign up for Nancy's online newsletter and look at some of her products in her online catalog.
by Nancy Michaels, President, Impression Impact | April 11, 2003
Your email list is one of your most valuable assets, but building one can be a slower process than some of us might like. In this issue, our friend and marketing expert, Nancy Michaels, gives her advice on increasing your email marketing effectiveness, and recommends the top ten people who should be on your email list.
You're Only As Good As Your List...and What You Email To It
No doubt about it, there's an information flood of biblical proportions going on. Despite that, email continues to be an effective and inexpensive way to get your message to a specific market. You never want to be accused of spamming your customers or prospects. You can make your email correspondence rise to the top if you plan your strategy with the customer in mind.
Here are some suggestions:
Use a database of clients and prospects, which includes their buying patterns and personal interests.
Include meaningful information in your correspondence. For instance, an email newsletter with industry-relevant articles is more likely to be read than an email describing your latest product.
Grab the reader's attention in the first sentence and again in a postscript. That way you catch those who read only the first few lines of an email, and those who skip to the end.
Be creative with your graphics. A real estate agency where I worked promoted high-end properties by sending prospects an image of a fresh peach or a plum along with a note touting a "peach of a deal," or a "plum property."
Be consistent in your choice of logo. Everything you send, from your email to your website, should achieve instant recognition.
Offer an ongoing presence. Repetition is the key to visibility. An advertising rule-of-thumb says it takes at least six or seven impressions before a consumer associates your product or service with your advertising. Apply this to your email effort.
A client of mine does this by sending out his email newsletter twice a year, his online catalogue two more times, an e-card on Thanksgiving and another one on the anniversary of the day he started his business. His clients and prospects feel they know him better through these various communiqués.
Time your pieces to correspond with seasonal changes or holidays. A landscaper would do his emailing in February in time for spring cleanup.
Include a sense of urgency through a limited-time offer. Customers are more likely to respond if they have to do it quickly. But be sure to give them an adequate amount of time.
Track the results of your email efforts with a coupon or free offer. Date the coupons or incentives, so you can trace where customers heard about you. When someone calls, ask what prompted their inquiry. These tactics will help you know which of your direct marketing efforts are working.
You're far better off if you create your own emailing list through opt-in tags on your website, a guest book, networking and speaking engagements, etc. When you speak before a group, always ask for the names, addresses, and email addresses of members.
Before you embark on a large-scale email campaign, test the waters with smaller mailings. When you land on something that works, stick with it.
The important thing to remember about email is that when the recipient finds it valuable, you will, too.
Deciding Who Should Be On Your Email List
When you decide to launch an email-marketing campaign, don't make the mistake of limiting your missives to customers. As a business owner, you benefit by staying in touch with a wide variety of community members, organizations and associations. By keeping these contacts informed through permission-based email, you engender the goodwill that will benefit your business in countless ways.
Here are the Top 10 people who should be on your email marketing list:
The local media. Business editors and reporters are always on the lookout for interesting story ideas. By including the press on your mailing list, you may find yourself making the news.
Your clients. Remember, it's harder to gain a new customer than to hold on to an existing one.
Your banker. Without him you may not be in this business. Foster your relationship, even when you're not asking for a loan.
Investors. As with your banker, you want to keep your investors informed of what you're doing.
Vendors with whom you do business. If they're in tune with you, they will be better able to serve your needs.
Professional organizations. Share your successes and ideas with other business owners. They'll do the same for you.
Prospects. You've always got to keep numerous leads in the pipeline.
Officials in local and state government. We all need friends in high places.
Civic and community leaders. They wield a lot of influence in the neighborhood. Let them know what is important to you.
Family and friends. Without them, where would you be?
Nancy Michaels, president of Impression Impact, provides a unique and off-the-wall perspective to corporations, small businesses, and franchises interested in attracting and retaining customers for life. She can be reached at: nmichaels@impressionimpact.com. Sign up for Nancy's online newsletter and look at some of her products in her online catalog.
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